Welcome to our Shop!

We hope you enjoy our products just as much as we do. We take pride in our product and try to come out with something new and different for our customers to try and enjoy. We are a family of 4 who manage and produce all of our merchandise and business inquiries. Fishing is in our blood! Rick goes fishing almost every weekend and so we decided to make our own lures as a hobby for him to try. Friends and family wanted to try out our lures so we decided to make more and enter some local shops. Our little hobby turned into something bigger, Thank God! It was truly something unexpected but we kept on going. We love to see our customers happy and making new memories with their own family and friends using our product. We appreciate every single one of you because if it weren't for you, we wouldn't be here today.

Juan produces every single lure we sell and is an expert in making custom colors for our customers. Rick is very knowledgeable when it comes to fishing and comes up with some great color combos for our lures that will produce fish! My name is Diamond (Diamante); I manage all of our social media pages, website, orders, emails, etc. If you ever have any questions, comments or concerns, please feel free to reach out to me on any of our platforms.

Here's a fun fact; RGV Lures doesn't only stand for the Rio Grande Valley where we are from.. it also stands for Ricks kids names. The R is for Ricky, The G is actually a C and a J  for  Juan Carlos and the V  is for Victoria as in Diamante Victoria.